Healthcare

BrightSmile: CTR Up 680%

Google Ads rebuilt from the ground up with intent-driven keyword targeting — CTR from 1.2% to 9.4%.

9.4% Ad CTR (was 1.2%)
680% CTR Increase
3.2x More Bookings
BrightSmile: CTR Up 680%

BrightSmile Clinic’s Google Ads were underperforming with a 1.2% CTR. Our team rebuilt the entire campaign architecture from the ground up with intent-driven keyword targeting.

Our Strategy

We restructured campaigns by service type, added negative keywords to eliminate wasted spend, rewrote ad copy around patient pain points, and implemented call tracking for accurate conversion attribution.

Results

  • CTR improved from 1.2% to 9.4%
  • 3.2x more bookings

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