BrightSmile Clinic’s Google Ads were underperforming with a 1.2% CTR. Our team rebuilt the entire campaign architecture from the ground up with intent-driven keyword targeting.
Our Strategy
We restructured campaigns by service type, added negative keywords to eliminate wasted spend, rewrote ad copy around patient pain points, and implemented call tracking for accurate conversion attribution.
Results
- CTR improved from 1.2% to 9.4%
- 3.2x more bookings



