Skyline Wears is a premium offline men’s clothing store based in Bhubaneswar, Odisha. Known for its high-quality formal, casual, and ethnic wear collections, Skyline Wears caters to style-conscious men seeking trendy and premium clothing options at affordable prices.

Objective:

The goal was to:

• Increase in-store foot traffic.

• Build a strong local brand presence.

• Reach potential customers in Bhubaneswar and nearby areas.

• Increase monthly revenue to ₹3 lakh.

Challenges:

• Heavy competition from both local stores and online marketplaces.

• Limited online presence and brand awareness.

• Dependency on walk-in customers without a structured marketing funnel.

• Lack of customer engagement outside the store.

Solution by Mo Digital:

1. Local Targeted Advertising:

• Ran hyper-local Facebook and Instagram Ads targeting men aged 18–45 in Bhubaneswar.

• Promoted special collections (wedding season, festive wear, casual wear sales) with attractive visuals and offers.

• Used lead generation ads offering discount coupons redeemable in-store to increase walk-ins.

2. Social Media Management:

• Created and maintained a stylish Instagram and Facebook page showcasing:

  • Daily outfit posts (“Look of the Day”)

  • New arrivals, seasonal collections

  • Customer testimonials and in-store photos

  • Flash sales and festival offers

• Used trending reels, styling tips, and influencer shout-outs to drive local engagement.

3. Google My Business Optimization:

• Fully optimized their Google Business Profile with professional photos, updated address, working hours, and customer reviews.

• Enabled easy discovery when users searched “men’s clothing near me” in Bhubaneswar.

4. Offer-Based Marketing Campaigns:

• Launched limited-time offers like “Buy 2 Get 1 Free” or “Flat 30% Off” through social ads and WhatsApp campaigns.

• Used urgency-driven marketing to boost immediate store visits.

5. WhatsApp Marketing:

• Built a customer database from leads and in-store visitors.

• Sent regular updates about new collections, exclusive previews, and festive discounts via WhatsApp, maintaining direct engagement.

Results:

• Instagram followers grew from 100 to over 4,000 in just three months.

• Average monthly walk-ins increased from 100 to more than 450 customers.

• Monthly revenue jumped from ₹20,000 to ₹3,00,000+.

• Built a WhatsApp customer database of over 1,500 contacts for direct marketing.

• Google reviews increased from 15 to over 110, improving the rating from 4.0 to 4.7 stars.