InfoGreen City Odisha’s Largest Township Project

Infogreen City Real Estate Project – Odisha’s Largest Township

Client Overview:

Infogreen City is one of the largest and most ambitious real estate township projects in Odisha, providing world-class living spaces with modern amenities, green spaces, and a focus on sustainable development. The project offers various residential and commercial properties aimed at individuals, families, and investors looking to experience luxury living with an eco-friendly approach.

Objective:

Infogreen City aimed to increase its online presence, attract potential buyers and investors, and boost the visibility of the project through paid advertisements and social media management. The goal was to leverage digital marketing strategies to generate quality leads, build brand awareness, and create a community of interested prospects for the largest township project in Odisha.

Challenges:

1. Brand Awareness: Infogreen City was relatively new in the digital space, with limited online visibility for such a large-scale project.

2. Lead Generation: The project needed to attract both high-net-worth individuals (HNWI) and middle-income families looking for homes in a sustainable community.

3. Competition: The real estate market in Odisha had numerous players, making it difficult to stand out in a crowded space.

4. Targeting the Right Audience: Reaching potential customers with a keen interest in luxury real estate, investment properties, and township developments.

Solution by Mo Digital:

1. Social Media Strategy: Mo Digital developed a robust social media strategy for Infogreen City, focusing on the following:

   • Platform Selection: Instagram, Facebook, LinkedIn, and YouTube were chosen based on the target audience’s behavior.

   • Content Creation: Regularly scheduled posts showcasing the project’s developments, amenities, eco-friendly features, and exclusive offers. Mo Digital created high-quality visuals and videos to showcase the township’s features like 24/7 security, green spaces, modern infrastructure, and recreational amenities.

   • Community Engagement: Engagement strategies included polls, Q&A sessions, customer testimonials, and project updates to build an active community of potential buyers.

2. Paid Social Media Ads: Mo Digital implemented targeted paid ads to increase visibility and generate leads:

   • Targeted Campaigns: Mo Digital ran Facebook and Instagram campaigns focusing on age, location, income level, and real estate interest. These ads specifically targeted individuals looking for properties in Odisha, particularly in the Bhubaneswar and Cuttack areas.

   • Ad Formats: Carousel ads, video ads, and lead generation ads were created to capture the attention of the audience. Engaging content like virtual tours, model flat views, and project highlights were promoted.

   • Geo-targeting: Ads were hyper-targeted to the region, ensuring that people who were most likely to invest in the township saw the content.

3. Lead Generation:

   • Lead Magnets: Mo Digital developed lead magnets, including downloadable brochures, e-books about the real estate market in Odisha, and information on home loans, to encourage website visits and form submissions.

   • Form Optimization: Custom landing pages were created to optimize lead capture through well-designed forms integrated with email marketing and CRM systems.

   • Retargeting Ads: Users who engaged with the website but didn’t take action were retargeted with specific offers and reminders to convert them into leads.

4. Performance Tracking & Optimization: Mo Digital used advanced analytics tools to track campaign performance, including:

   • CTR (Click-Through Rate) Optimization: Constantly refining the creatives and targeting based on real-time data to maximize the click-through rate.

   • Cost-per-Lead Analysis: Regular monitoring of ad spends and cost-per-lead to ensure a high return on investment (ROI).

   • A/B Testing: Multiple variations of ads were tested to find the most effective messaging and creatives, ensuring maximum engagement and conversions.

Results:

• Increase in Leads: Within the first three months of collaboration, Infogreen City saw a 60% increase in high-quality leads generated through paid advertisements.

• Improved Brand Awareness: Social media engagement increased by 250%, with a significant rise in followers across platforms. Instagram followers grew by 40%, while Facebook saw a 35% boost.

• Cost-Effective Campaigns: Mo Digital was able to maintain a low cost-per-lead while generating a steady stream of inquiries from interested buyers and investors.

• Higher Sales Conversions: Due to the high-quality leads generated through targeted campaigns, Infogreen City experienced a substantial increase in sales inquiries, with a 30% higher conversion rate from leads to actual sales.