Project Information
Case Study: Crazy Games – Ukraine-Based Gaming Company
Client Overview:
Crazy Games is a popular Ukraine-based online gaming platform offering a wide range of free-to-play games across genres like action, puzzle, racing, and multiplayer. Their goal was to attract more global users to their platform and establish stronger brand awareness across different regions, especially English-speaking and Asian markets.
Objective:
Drive high-quality traffic to the Crazy Games website.
Increase brand visibility across target countries.
Build a strong presence through paid ads and organic reach.
Expand their user base beyond Ukraine to global markets.
Challenges:
Strong competition from bigger global gaming platforms.
Limited presence in non-European markets.
Needed to target multiple countries with different audience behaviors.
Required highly optimized ad campaigns to maximize ROI.
Solution by Mo Digital:
1. Google Ads Campaigns:
Set up Search Ads targeting keywords like “free online games,” “multiplayer games,” and genre-specific search terms.
Launched Display Ads to retarget users and bring them back to the Crazy Games website.
Created YouTube Ads (video ads) to promote popular games and increase brand recall.
Geographically targeted campaigns to countries like the USA, UK, India, and Australia for maximum exposure.
2. Meta Ads (Facebook & Instagram Ads):
Ran Traffic Campaigns focusing on attracting gamers to visit the website directly.
Created engaging video ads showcasing gameplay experiences.
Used Carousel Ads and Story Ads to promote multiple trending games at once.
Customized ad creatives based on regional preferences and cultural trends.
3. Smart Targeting and Retargeting:
Built custom audiences from website visitors, app downloaders, and video viewers.
Implemented retargeting ads to re-engage users who visited but didn’t play or register.
Leveraged lookalike audiences to find new potential gamers similar to existing players.
4. Creative Strategy:
Designed high-quality, action-driven creatives with bold CTAs like “Play Now” and “Try Free.”
Focused on the excitement and variety available on Crazy Games to appeal to casual gamers.
Results:
Increased website traffic by over 300% within the first 60 days.
Reduced the cost per click (CPC) by 35% through continuous optimization.
Achieved an average click-through rate (CTR) of 7.5% across Google and Meta ads.
Expanded Crazy Games’ brand visibility to over 12 new countries.
Helped Crazy Games grow its active user base significantly across the USA, UK, and India.
Strengthened Crazy Games’ international brand presence in less than 3 months.
Highlight: Working with an International Client
Partnering with Crazy Games, a Ukraine-based gaming company, marked a milestone for Mo Digital.
This collaboration demonstrated our ability to manage international projects, create region-specific campaigns, and drive outstanding results for foreign clients, expanding Mo Digital’s global footprint.