Learn & Achieve Academy

Case Study: Digital Launch Success for Learn & Achieve Academy (Khordha)

Client: Learn & Achieve Academy
Industry: Education (K-12 + Competitive Coaching – JEE, NEET, CHSE, CBSE)
Location: Khordha, Odisha
Project Timeline: May–July 2025
Agency: MO Digital

🎯 Objective:

To digitally launch and establish Learn & Achieve Academy as a credible and aspirational coaching institute in Khordha before its physical opening.

🚀 Challenges:

• New branch with zero prior digital footprint in Khordha.

• Competing with already established coaching brands.

• Limited launch time (45–60 days to build awareness, create inquiries, and drive offline admissions).

• Need to stand out visually and emotionally in a crowded education space.

🧩 Solutions by MO Digital:

1️⃣ Brand Positioning & Messaging

• Created a clear brand narrative: “Dream Today, Lead Tomorrow”

• Established the core differentiators: Small Batches, Experienced Faculty, Dual Focus (Boards + Entrance), Parent Engagement.

2️⃣ Full-Funnel Content Plan

• Designed a 90-day social media content strategy:

  • Awareness Phase: “Opening Soon” graphics, benefits carousel, reels on learning tips.

  • Engagement Phase: Expert faculty intros, classroom sneak peeks, combo course benefits.

  • Conversion Phase: Lead-gen ads, testimonials, student/parent interviews.

3️⃣ Creative Execution

• Delivered 6+ content formats:
  ✅ Static Posts
  ✅ Carousel Slides
  ✅ Motion Graphics
  ✅ Face-to-Camera Reels
  ✅ Festival Creatives (localized)
  ✅ Print + Digital Integration

4️⃣ Meta Ads Strategy

• Ran a tiered ad campaign:

  • June 20–24: Awareness (₹100/day) with impressions & brand recall targeting local parents.

  • June 25–26: WhatsApp Click-to-Chat ad (traffic + soft lead gen).

  • June 27–July 5: Lead Generation Ads with form fills.

  • Integrated lead data with direct counselor follow-ups.

5️⃣ Website Development

• Developed a mobile-first, lightweight website using HTML/CSS/JS with quick access to:

  • Courses Offered

  • Faculty Info

  • Google Maps Integration

  • Call/WhatsApp CTAs

📊 Results (as of July 1, 2025):

🏁 Conclusion:

Through targeted content, smart Meta ad sequencing, and localized branding, MO Digital helped Learn & Achieve Academy create a buzz-worthy, high-converting launch in a new market.

“From strategy to execution, MO Digital brought our vision alive. Our Khordha launch was a digital-first success.”
— Shiladitya Sir, Director, Learn & Achieve Academy